Google Now, Cortana, Siri: IT giants are refining their voice support solutions. Although they are in their infancy, these technologies are gradually impacting web search habits. A fundamental change is being implemented, which is becoming increasingly taken into account by SEO techniques. What will change when it comes to

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Mobile use has increased every year since they were designed, which constitutes a key element in the referencing of a person’s web space. As proof of the enthusiasm aroused around mobile use, several conferences organized by Google have addressed the issue: “how to improve the referencing of websites on

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When a business finally launches its website it may be startling to discover how little traffic it actually experiences. Many people believe that traditional methods of media advertising, building a beautiful site and having an amazing product or service is enough to get customers. Unfortunately, these steps are no

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The difference with search engine visibility compared to other models of Internet advertising is that the user voluntarily seeks a service, product, or information. It resembles people searching for information and for ease of explanation we will use the outdated yellow pages as that simple example. This means that the search

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